Current:Home > ContactUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Profound Wealth Insights
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-13 05:44:30
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (7)
Related
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- Utah coach says team was shaken after experiencing racist hate during NCAA Tournament
- Trump's Truth Social is set to begin trading Tuesday: Here's what you need to know
- You Season 5: You'll Kill to See Penn Badgley's Return to New York in First Look Photo
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Man stabbed on New York subway train after argument with another passenger about smoking
- Halle Berry Reveals Her Perimenopause Symptoms Were Mistaken for Herpes
- Who is Francis Scott Key? What to know about the namesake of collapsed Baltimore bridge
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- Tennessee Senate tweaks bill seeking to keep tourism records secret for 10 years
Ranking
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- Vanderbilt basketball to hire James Madison coach Mark Byington
- Women's NCAA Tournament teams joining men's counterparts in Sweet 16 of March Madness
- A Kroger-Albertsons merger means lower prices and more jobs. Let it happen.
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Uber offering car seats for kids: Ride-share giant launches new program in 2 US cities
- Construction site found at Pompeii reveals details of ancient building techniques – and politics
- How the criminal case against Texas AG Ken Paxton abruptly ended after nearly a decade of delays
Recommendation
How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
The Bachelorette Alum JoJo Fletcher Influenced Me to Buy These 37 Products
Dollar Tree to increase max price in stores to $7, reports higher income shoppers
Horoscopes Today, March 24, 2024
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
Last Call for the Amazon Big Spring Sale: Here Are the 41 Best Last-Minute Deals
A school bus company where a noose was found is ending its contract with St. Louis Public Schools
12 Products to Help You Achieve the Sleekest Slick-Back Bun or Ponytail