Current:Home > NewsBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -Profound Wealth Insights
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-14 00:44:28
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (23549)
Related
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Extreme Weight Loss' Kim Williams Maxile Honors Costar Brandi Mallory After Her Death
- Blaze at a coal mine company building in northern China kills 19 and injures dozens
- Mississippi governor rejects revenue estimate, fearing it would erode support for income tax cut
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- 12 starts, $230 million: Timeline of Deshaun Watson's Browns tenure with guaranteed contract
- New report shows data about which retailers will offer the biggest Black Friday discounts this year
- Protesters in San Francisco attempted to shut down APEC summit: 'We can have a better society'
- Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
- 'Trolls Band Together' release date, cast, trailer: Check out NSYNC's soundtrack appearance
Ranking
- $73.5M beach replenishment project starts in January at Jersey Shore
- New Jersey drops ‘so help me God’ oath for candidate filings
- Ousted Texas bishop rallies outside US bishops meeting as his peers reinforce Catholic voter values
- 'One in a million': Alabama woman pregnant with 2 babies in 2 uteruses due on Christmas
- 'Most Whopper
- UK becomes 1st country to approve gene therapy treatment for sickle cell, thalassemia
- Iceland experiences another 800 earthquakes overnight as researchers find signs volcanic eruption is near
- Takeaways from Biden’s long-awaited meeting with Xi
Recommendation
What do we know about the mysterious drones reported flying over New Jersey?
Zimbabwe’s opposition says the country is going in ‘a dangerous direction’ after activist’s killing
Blaze at a coal mine company building in northern China kills 19 and injures dozens
Fireworks workshop explosion leaves at least 4 dead in Mexico’s central state of Puebla
'Most Whopper
A car struck a barricade near the Israeli Embassy in Tokyo. Police reportedly arrested the driver
Russian court convicts a woman for protesting the war in Ukraine in latest crackdown on free speech
Northwestern rewards coach David Braun for turnaround by removing 'interim' label